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PostPosted: Thu August 17th, 2017, 11:13 GMT 
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Love it! Bob helps sell Cherries in China.
(from today's front page)

Bob Dylan drives Northwest cherry sales
"Chinese e-tailer Fruitday promotes Northwest cherries with Bob Dylan-themed packaging and sees sales increase almost 40 per cent"


Bob Dylan drives Northwest cherry sales
As the Northwest cherry season winds down in China, leading fresh food e-tailer Fruitday has declared its Bob Dylan-themed ‘Life and Poetry’ campaign a success.

Working with the Chinese publisher of The Lyrics: 1961-2012, which is a comprehensive collection of Dylan’s lyrics throughout his career, Fruitday’s poetic campaign put the book covers on the packages of Northwest cherries. Each package included a QR code on the side, which, when scanned on a smartphone, would play Dylan’s best-known lyrics read aloud by a Fruitday employee.

“Dylan is an iconic artist from the US, who sings about life, freedom and love. Our ‘Life and Poetry’ campaign this summer aims to encourage people to enjoy poetic lyrics and sweet cherries, as well as many other wonderful things life has to offer,” said Fruitday in a statement.

The company hopes that when consumers listen to the voice reading the lyrics, they will see the cherries not just as a commercial product, but as a gift from an old friend.

Combined with Bob Dylan-themed social media events and offline events in bookstores, cafés and restaurants, the ‘Life and Poetry’ campaign appears to have scored success. According to Fruitday, sales for the first 30 days of Northwest cherry season were up by more than 38 per cent on the same period last year for the e-tailer.


http://www.fruitnet.com/asiafruit/artic ... erry-sales


Last edited by Still Go Barefoot on Thu August 17th, 2017, 11:17 GMT, edited 1 time in total.

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PostPosted: Thu August 17th, 2017, 11:17 GMT 
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Bob Dylan and cherries. Amazing it took so long for someone to think of this


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PostPosted: Thu August 17th, 2017, 12:55 GMT 
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Has anyone downloaded the 'Fruitday employee reading the lyrics' yet? I think I'd quite like to hear a Chinese person reading Dylan aloud.

Links please!


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PostPosted: Thu August 17th, 2017, 14:31 GMT 
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Location: Hong Kong
I think they read the lyrics in Chinese... The marketing compaign is over.
Here, Dylan lyrics in chip bags:
https://images-cn.ssl-images-amazon.com/images/I/71TR2lczmRL.jpg


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PostPosted: Thu August 17th, 2017, 14:33 GMT 

Joined: Wed February 16th, 2005, 21:50 GMT
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Location: New Hampshire
Still Go Barefoot wrote:
Love it! Bob helps sell Cherries in China.



You "love it" yet the title of your thread is "Bob "sells out" again"???

Just how is Bob "selling out" here?

I'm really sick of these type threads and accusations.

I guess you work for free, right? Can you come paint my house for free?


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PostPosted: Thu August 17th, 2017, 15:17 GMT 
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I seriously doubt Bob's knowing all this "selling out" crap. :roll:
Most Chinese people don't know anything about Bob Dylan. After Dylan got the Nobel Prize, dozens of businessmen smell money. That's all.
Poetry is part of the Chinese traditional culture, though. Cohen loved the Book of Songs[詩經], which is the oldest existing collection of Chinese poetry, comprising 305 works dating from the 11th to 7th centuries BC. China has long lost its spirit.
I know two dylan fans in HK and one in Shanghai.


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PostPosted: Thu August 17th, 2017, 16:01 GMT 
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Location: Malibu, CA (Point Doom) (prpslymspld)
"Life is just a box of Bobs'"


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PostPosted: Thu August 17th, 2017, 16:56 GMT 
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I reject products that are marketed with artist involvement or endorsement even though there's no actual connection to the artist's art. For example, I can understand a Jimi Hendrix guitar or Michael Jordan sneakers, that kind of thing. But Bob Dylan cherries? What's next, Elton John shoe horns? Rolling Stones Lawn mowers? An irrelevant product like cherries has to have more going for it than Bob Dylan's name before I drain my cherry budget on them. Only suckers fall for that nonsense.


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PostPosted: Thu August 17th, 2017, 17:06 GMT 

Joined: Wed September 17th, 2014, 16:14 GMT
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We know that Bob likes his sugar sweet. So at least, the cherries won't be too sour.


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PostPosted: Thu August 17th, 2017, 17:37 GMT 
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chrome horse wrote:
Still Go Barefoot wrote:
Love it! Bob helps sell Cherries in China.



You "love it" yet the title of your thread is "Bob "sells out" again"???

Just how is Bob "selling out" here?

I'm really sick of these type threads and accusations.

I guess you work for free, right? Can you come paint my house for free?


Chrome:
I'm really sick of these types of posts & accusations.
Perhaps the wrong type of weed puts you on edge?
Maybe try to find the kind that mellows your mind, buddy...

Take a chill pill and think about why "selling out" might be in quotes.
Sheesh.


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PostPosted: Thu August 17th, 2017, 18:23 GMT 
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It's a fake news article created to sell counterfeit cherries.


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PostPosted: Thu August 17th, 2017, 18:53 GMT 

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I would have happily auctioned my cherry off to bob dylan :lol: but my fruit stand is empty now :lol:


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PostPosted: Thu August 17th, 2017, 21:19 GMT 
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wormington wrote:
Bob Dylan and cherries. Amazing it took so long for someone to think of this
:lol:


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PostPosted: Fri August 18th, 2017, 00:10 GMT 
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There was cherries in some of that yogurt too......makes you think ?


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PostPosted: Fri August 18th, 2017, 15:42 GMT 
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Location: Glasgow, on the banks of the clyde
chrome horse wrote:
Still Go Barefoot wrote:
Love it! Bob helps sell Cherries in China.



You "love it" yet the title of your thread is "Bob "sells out" again"???

Just how is Bob "selling out" here?

I'm really sick of these type threads and accusations.

I guess you work for free, right? Can you come paint my house for free?


Was it sickboy or thickboy? The well liked poster on hERe. Because that, chrome, is one canny impression you do :wink:


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PostPosted: Fri August 18th, 2017, 15:49 GMT 
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chester drawers wrote:
There was cherries in some of that yogurt too......makes you think ?


And the stars even turn cherry red, this could be one for Scott warmouth.


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PostPosted: Fri August 18th, 2017, 20:40 GMT 

Joined: Wed July 13th, 2016, 11:33 GMT
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Location: meadow in the mist/Helsingborg
Black cherrys swinging down low
REACH OUT WORDS with Cherries and ships mmmm....jummy x 3


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PostPosted: Fri August 18th, 2017, 21:55 GMT 
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Chickity China the Chinese cherry
You have a drumstick and your brain gets hairy
Watchin X-Files with no lights on,
We're dans la maison
I hope the Smoking Man's in this one
Like Harrison Ford I'm getting Frantic
Like Sting I'm Tantric
Like Snickers, guaranteed to satisfy

Like Kurosawa I make mad films
'kay I don't make films
But if I did they'd have a samurai


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PostPosted: Fri August 18th, 2017, 22:01 GMT 
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Edith Piaf wrote:
I would have happily auctioned my cherry off to bob dylan :lol: but my fruit stand is empty now :lol:
Why Edith you naughty thing lol


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PostPosted: Sat August 19th, 2017, 21:45 GMT 

Joined: Sat April 22nd, 2017, 12:50 GMT
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:lol: merci my dear 8)


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